Archive for the ‘Influence and Persuasion’ Category

Make It Personal!

Friday, February 26th, 2010

If you are in sales, you don’t really have to be the best.  You just have to be memorable! 

I remember as a boy watching the Ginsu Knife commercials.  Those first few seconds depicted a hand karate chopping some boards, accompanied by a voice that said

“In Japan, the hand can be used like a knife!  (pause for karate chop of boards)  But this method doesn’t work with a tomato!  (karate chop of a tomato)”

That introduction sure got alot of attention.  That company sold over a million sets of knives with that commercial back in a day when the internet was not really heard of, when giving your credit card number over the phone was a new concept, and when the main delivery method (UPS) was on strike!  People had to go get a pen and paper and write down the address of the company and mail a check to purchase the product.  Trust me when I say that is NOT an easy way to sell products.

These days, you still need to get people’s attention, but you also need to earn their trust.  The key to any sale is to earn trust and gain your customer’s loyalty.  At that point, they are no longer a customer, but a client.  They are loyal to you because you are good at what you do, but you have also showed that you care about them as a person, not just as a sale. 

What kind of car salesman would you rather buy from?  One who calls you by name, knows your spouse’s name, your kids’ name?  One who makes personal recommendations based on what they know about your needs and the needs of your family, and then mails you a thank-you card after the sale?  One who mails you a birthday card, a card during the Christmas season, mails your kids a birthday card?

Or someone who just happens to be working their shift and gets up from their desk to see “if you have any questions.”

Try this idea….You are a realtor and you have a couple who just made an offer on a house.  You get out your digital camera and take a picture of them standing on the porch of that house.  Then you go home and create a “Welcome to your NEW  HOME!” card with that picture on the front of it, and mail it to them.  Do you think they will back out of that offer on that house once they show all of their friends that picture card?

No way!

You NEED to make it personal to get people’s attention, and to KEEP their attention.  People have short memories, and to earn their trust and loyalty takes time and effort.  You need to keep yourself in front of your clients regularly.  And like the car salesman or the realtor, you need to make it personal!

What would you think if I told you that there IS a way to keep people’s attention, AND to make it personal?  What if I told you that it really won’t take very much of your time each month, but the rewards would be lasting?

I have found a way to do this that is easy, affordable, and personal!  And I’d like to tell you about it.  Better yet, I’d like to SHOW it to you, so you can experience it.  I realize that there is a HUGE difference between “head knowledge” and “experiential knowledge”.  You can “know” something by reading about it or hearing about it, but to really “know” something, you need to experience it.

I should know.  I have been in the sales profession for almost 9 years now.  Not only that, but I was a top salesperson in 2 of the companies I was with.  I grossed over $500,000 in sales as a travelling salesman for a direct marketing cutlery company over the course of 18 months.  I was also recently named to Verizon Wireless’ President’s Cabinet for 2009, which is awarded to the top 1% of the sales force of a Fortune 20 company (They were listed #17 last year…go ahead, look it up….we’ll wait).  I know what it takes to turn customers into clients! 

In life, you are selling all the time.  Any time you are face to face, eyeball to eyeball, toe to toe, kneecap to kneecap, you are selling.  I know the importance of making things personal in the selling process.

So let me help you experience what I am talking about.  If you want to see what I am talking about, send me an email to this address:

personal@tim-jensen.com

But there is a catch!  I am putting my money into this, so I am only doing this for the first 25 people who email me at that address.  When I have 25 people, I will close this offer.  If you are one of the first 25 people to respond to this by sending me an email, I will reply to you personally by asking you a few questions.

This is not for everyone.  It is only for those people who want to make themselves and their lives better.  And it is only for people who are fast decision makers.  I am offering this only to my twitter and facebook friends.  Because I have over  77,000 twitter followers, I expect this offer to close within 24 hours.  Don’t delay!

One more thing.  This offer is only for people based in the USA.  You must have a USA mailing address to take advantage of this offer, as I will be sending you something in the mail.

Thanks for reading,

Tim

PS – remember, only 25 people will be selected, and they must have a USA mailing address.  Because I have over 77,000 twitter followers, I expect this offer to be closed within 24 hours or less!  Act Now!

Word Count: 976

Perspective

Wednesday, September 2nd, 2009

At the end of this past July, my wife, Carrie, and I took a 4 day trip to Niagara Falls, NY.  We called it our Honeymoon, as we didn’t really have one after we got married on New Year’s Eve.

Leading up to the trip, both Carrie and I were talking with our coworkers and friends about the trip.  They all had suggestions about what to see and do.  Many recommended that we take the boat tour.  Most asked if we were going to the Canadian side of the Falls.  Some suggested that we watch the movie of the history of the Falls.

Our trip was a relatively short one.  We left from work on Thursday night, July 30th and were back on Monday night, August 3rd.  We decided to drive, because we wanted the time together in the car, and we wanted control of where to go and when to go there.

We arrived at Niagara Falls, NY on Friday night around midnight.  We were hoping to see the fireworks that they were putting on that night, but we missed it by a couple of hours.  So we settled in to our hotel room and got ready for the big day on Saturday.

Don’t worry, this post is not a travelogue.  I just wanted to give you the setting for the next part.

The American Falls

The American Falls

The next morning, we got up and ready to go.  When we got to the park, the first place we wanted to go to was on the boat tour.  We paused briefly in the park and listened to the sound of the Falls.  We really got excited about seeing this Mighty Wonder.  After all, we had not ever seen the Falls before.  After listening to the sound of the Falls for a minute, we went to the ticket booth, gave them our tickets, and went to the observatory.  Up the steps we went, listening to the Falls get louder and louder.  It was an awesome feeling anticipating what we were about to see.  We got our cameras ready and climbed the stairs.

We got to the top of the stairs and looked out over the fenced-in observatory.  The first thing we saw was the American Falls.  I just stood in amazement for a minute and gazed at it.  Imagine hearing and seeing over 675,000 gallons of water per second pouring over a waterfall.  It was truly awe-inspiring.  I looked over the fence and saw all the people down below. 

Me with Nut The Squirrel on the Boat Tour

Me with Nut The Squirrel on the Boat Tour

We took some pictures and then took the elevator down to the boat tour.  Carrie had purchased some water-resistant cameras for us to take pictures with, so that our own cameras would not get ruined from the water.  We put on our water ponchos that the staff there supplied to us and got in line to get on the boat.

When we went out on the boat, we got to see the American Falls close-up, followed by the Bridal Veil Falls, and finally the Horseshoe Falls.  The close-up perspective was truly amazing.  Being at the bottom of the various falls, we got to almost “feel” the power of these mighty waterfalls.  I tried to imagine what that would actually feel like if I were under it.  I am sure it would be crushing.  As it was, we got pretty wet from all the mist, so the ponchos were great to have.

Carrie on the Boat Tour.  The American Falls are in the background.

Carrie on the Boat Tour. The American Falls are in the background.

Once we got back on shore, we dried off a little and rested and watched the American Falls again.  Then we went to the theater to see the movie of the history of the Falls.  It was a dramatization of several historical people and their experiences with the Falls.  We learned about Blondin, the tightrope walker, Annie Taylor, who went over the Falls in a barrel, and a few other people who were trying to get into the history books.

Carrie and I riding the boat on the Erie Canal.

Carrie and I riding the boat on the Erie Canal.

After the movie, we took a side trip to Lockport, NY to ride a boat on the Erie Canal.  On our way there, we discussed the possibility of taking a helicopter ride over the Falls.  Carrie figured I wouldn’t go for it because it was rather expensive.  But I figured that this was a once-in-a-lifetime experience, so why not?  So after the Erie Canal trip, we headed back to Niagara Falls and went on the helicopter tour.

The view from the helicopter was nothing short of amazing.  This was the first helicopter ride for both of us, so we were also exhilarated from our first helicopter ride.  We were taken up high to get a “big picture” perspective, and then we came in closer for several close-up views of the 3 different falls as well.  The pilot really did a good job of giving us so many perspectives of the falls.

Carrie and I right after the helicopter ride.

Carrie and I right after the helicopter ride.

After the helicopter ride, we went to supper at the Top of the Falls Restaurant, where we had dinner on their deck.  Overlooking the deck was a great view of the Horseshoe Falls.  It was a fantastic setting to a very romantic dinner.  After dinner, we went down to the Horseshoe Falls to see them up close at night.  There are several lights that are shown on the falls at night from the Canadian side, which are powered by generators that are powered by the rapids. 

The next day, we went to a few places we hadn’t seen yet.  We went to the spot between the American Falls and the Bridal Veil Falls and were able to look over the edge.  We saw the small Bridal Veil Falls pouring it’s water on people down below who had on the familiar blue ponchos.  Then we walked over to the Horseshoe Falls for one last look, this time in the daylight.  Shortly after, we headed for home.

All 3 Falls.  My view from the front seat of the helicopter.

All 3 Falls. My view from the front seat of the helicopter.

I’ve thought alot about our short time at Niagara Falls, and how it compares to life.  We all have our own unique perspective in life.  There are alot of things that can influence how we view situations in life.  For instance, if we saw a car accident, we may feel sorry for the people involved.  But if we discover that one of our own friends was involved in the accident, we have a much different perspective about that particular accident.  If we are at a store and the person in front of us in line is slowing down the line because of a “price check”, we will have a different perspective than if WE are the one holding up the line for a “price check,” right?

When we are dealing with other people, we need to do a better job of seeing situations from the other people’s perspective if we are to come to a win-win situation.  People don’t want the same things, do they?  If you are in a dispute with someone, be sure to see the situation from the other person’s perspective, because they almost never want the same thing that you want.  When some of my friends suggested that we see the Falls from the Canadian side, were we seeing the same Niagara Falls?  When we were in the boat, were we seeing the same Niagara Falls as we were seeing from the Helicopter?  Of course we were!  But the feeling from the helicopter was a different feeling than that of getting wet in the boat, where we were at the bottom of the falls.  It was a different type of exhilaration.  And it was a different feeling than it was while we were having dinner, too.  We were viewing the same falls, but our perspective was different.

So remember that the next time you are dealing with other people.  We don’t all have the same perspective at the same time.  Learn to see situations from the other person’s perspective as well as your own.  It will go well with you if you do.

More another time,

Tim

Word Count: 1421

Your #1 Key To Success…

Thursday, April 16th, 2009

My daughter, Elizabeth, has been visiting colleges lately to help her decide where she should go for her degree.  I don’t always get much time to spend with her, as she does not live with me.  I am divorced and remarried, and she lives with her mother.  So when we talk, a lot of times it is in a car travelling to and fro. 

Elizabeth has some very clear ideas on how her life will go once she gets her bachelor’s degree.  I won’t detail that here, as it is not relevant to my topic.  But suffice to say, she is very idealistic.  She wants to make the very BEST decision in choosing the right college/university for herself.  I support her in that endeavor.  Earlier today, I took her to one of the local universities for a visit.  Next week, I will be taking her to another university.  Sometimes, though, as her father, I feel the need to give her some advice regarding the future.  What she does with it is up to her, but I feel that it is my responsibility to at least tell her my thoughts.

On one of our trips in the car, I was listening to her ideas about what she wants to do for a living.  I was once a school band teacher, and she also wants to pursue music.  She seemed concerned about all of the details of her plans working out, and was hopeful that she could get her ideal job right out of college.  I commented during the conversation. 

“Elizabeth, let me tell you something that I’ve learned in life.  Your success in life will largely be determined by 1 thing.  Yes, there will be many areas that need to come into place, but this one thing will LARGELY determine your success in life.  And that thing is…”

What would you tell her?

“….your ability to manage people.”

You see, whatever you do in life, whether you are a mechanic, a teacher, a salesperson, a construction worker, a truck driver, whether you stock shelves or pick up trash or work in government or WHATEVER you do, your success in life is LARGELY determined by your ability to influence and manage people.

Think about it.  Everything you want in life is presently owned or controlled by someone else.  Doesn’t it make sense to spend some time figuring out how to get it?  If you will take the time to learn, as Dale Carnegie put it, how to win friends and influence people, you will have mastered the #1 key to success in life. 

Yes, you need to be skilled in your chosen line of work.  Yes, you may need training, or a college degree, or even a Ph.D. to be able to “do” your chosen profession.  But if you are not good with people, your success in life will be limited.  The most successful people in the world tend to be those who manage people well.   

I know my daughter reads my blog.  I remember one time she came to me and said something like, “Dad.  I read your blog.  Wow!  I didn’t know you were so….intellectual!”  Spoken as a true teenager.  So, Elizabeth, just remember:  People are more important than things.  Yes, learn your profession well.  Get your degree.  But make sure you take some time to learn how to win friends and influence people, and you will go far.

More next time,

Tim

Word Count: 580

Hello, Problem Solver!

Tuesday, February 17th, 2009

Have you ever had someone come up to you, angry, and just ready to “let you have it”?  In your place of work, have you ever encountered people who are upset with an issue and verbally attack you personally, even though you did not create the problem, are not part of the problem, and were not even aware of the problem 5 seconds prior to them approaching you?

As I have mentioned before, I taught school for 13 years and have been in sales professionally for 6 years.  Being in these two professions for as long as I have has taught me some valuable lessons.  People have problems.  And as long as people have problems, people will blame others for their problems.  And as long as people blame others for their problems, people will blame YOU for their problems.  And yet, you did not create the problem, you were not aware of the problem, but you may have to end up solving the problem.

As much as this will happen, you need to remember the following principle:  In MOST of the cases (I usually say 99.9% of them, but I have no factual data to back up that statement), it’s nothing personal.  There could be an issue at your work that someone is angry about.  You did not create the problem.  You did not know the problem existed.  You weren’t even there that day.  But suddenly, others are expecting YOU to solve it.  Just remember…it’s nothing personal.  It’s not about you.  And you need to keep telling yourself that, because others may MAKE it about you.  Here are some things that will help you solve these types of problems:

  1. First of all, remember that the chances are excellent that you personally did not create this problem.  I encounter this kind of thing on a daily basis.  I work in retail at Alltel, and almost every day, a customer will come into the store, complain to me about their bill, and wonder out loud (sometimes VERY “out loud”) what “YOU” (meaning me) are going to do about it!  I realize in my own mind that I probably didn’t create this problem, and so I don’t take it personally.  I CAN’T take it personally, or I will be a basket case!
  2. Next, focus on issues, not emotions.  Sometimes, people get very emotional about problems/issues that arise.  Whenever you get people together in public, problems/issues WILL arise.  It’s inevitable.  You, as the “Problem Solver” need to focus on the issues to come to a solution.  Don’t allow anger to get ahold of you.  Slow down and be calm.  Then, focus on the issue, not the person, not the anger, not the name calling, not the foul language, etc.  The more you stick to the issues, the better it will be for you.  Remember, it’s not personal (see #1).  Also remember that the key to solving the problem is to focus on it.  Focus on the emotions and the problem will not go away.  Focus on the problem and the emotions WILL go away.
  3. Avoid all Hot Potatoes.  Do not allow the other person to give you their hot potato.  Test all “hot potato” issues IMMEDIATELY for validity.  If you wait to do this, then the other person will assume that it is now YOUR hot potato.  Ask for some kind of verification right away. 

Then, once you have your mindset in place, follow these steps:

  1. Ask something like, “What exactly would you like me to do for you?”  Have them establish in your mind what they want.  Don’t just assume that you know what they want by the initial conversation.  Ask!  I am amazed how many times people don’t get to the real issues of a problem because they don’t ask the other person/people this question.  Maybe you really CAN do exactly what they want.  Maybe you can reach a compromise.  But you won’t know if you don’t ask.  Also, make sure you establish in THEIR mind what it is you CAN do for them.  This helps create a win-win situation for both of you.
  2. Gather as much information about the situation as you can.  You can’t make an informed decision without information.  Find out exactly what happened, even if you may not like what you find out.  Ask questions, research the topic, look for whatever information you need to make a decision.  Just establishing what everyone wants won’t be enough.  Get as much background information as possible BEFORE giving your thoughts and opinions.
  3. Propose a solution where BOTH parties can win.  There does NOT have to be a winner and a loser in every situation.  Many times, both sides won’t even want the same thing.  Part of finding a compromise where both sides can come out winners is realizing that not everyone wants the same things.  People are different.  We all have different needs, desires, and we don’t necessarily need or want the same thing.  Working for a solution for both sides makes everyone feel good and makes everyone willing to work together again.

I realize that these are very basic concepts, and are not really in much detail.  If you want to study this topic further, I would recommend that you study Roger Dawson’s “The Secrets to Power Negotiating”.  Check it out on Amazon.com

More another time,

Tim

Word Count: 907

It’s Not About YOU!

Sunday, November 30th, 2008

This morning at my church, we had a guest speaker.  Our pastor is out of town, and we have known this for several weeks.  Last week, we even got a little video preview of who the speaker is and what he preaches about.

After our singing time, the Worship Pastor introduced the guest speaker and mentioned what his area of focus is.  I thought that our church did a very good job of prepping us of what he was going to speak on.

The guest speaker came up to the platform with his Bible and 3 other books in his hand.   When some of the ushers went to move a pulpit to the platform for him to use, he declined and said he would rather not use it.  The ushers sat down.

The first thing the speaker did was show us some of the books he was holding.  He had either authored or co-authored them all.  He said they would be available after the service in the back at $10 each or 3 for $25.  Then his assistant exchanged those 3 books for 3 other books.  Again, he explained what the books were about and said they would be available after the service in the back at the same cost.

The message the speaker gave was very good.  He was a gifted, experienced speaker.  He had been a pastor previously for 25 years or so, and I anticipated a very good message.

On the drive home, I asked my fiancee’, Carrie, what she though of the guest speaker.  She said she was COMPLETELY turned off by him, and that she didn’t listen to at all, except for a few moments.  I asked her why, and she explained that she was turned off by the fact that the first thing the speaker did when he got on the platform, was to give a sales pitch about his books!

He could have given his presentation and made mention of his books during his sermon.  Yes, he was given a very good introduction by the church, both last week and this week.  We understood that he had a great background in his area of expertise.  But when he gave a sales pitch as the introduction to his sermon, he lost credibility.

All of it.

This reminded me of a principle in influencing other people.  Most people make judgements of others based on first impressions.  You have about 7 seconds to make that impression on people. 

You can have a great resume and cover letter for a job, but if you mess up that first 7 seconds of an interview, you lose!  

In sales, you have to build a relationship if you expect to make sales long-term.  We all know that it is easier to make a sale with people that you have a relationship with rather than cold-calling all the time.  Repeat sales are the life-blood of a business.

Starting with the very first encounter…the very first handshake…the very first contact of any kind, you need to work on building a relationship.  And in building a relationship, always remember:

It’s Not About YOU!

If you are trying to build a relationship, don’t talk about yourself in the beginning like that speaker did.  Talk about the OTHER person.  ASK them questions about themself.  Keep the focus on them.

People will like you more if you ask them about themselves and get them talking about themselves.  If you are in sales, find out what your customer’s interests are.  Get to know them personally.  Ask them what they need.  They probably already know that you are in sales and at SOME point you will be able to talk to them about your product.

If you start out talking about yourself, you severely limit your ability to influence others.  So don’t do it.

After all…It’s Not About YOU!

More another time,

Tim

Word Count: 645

Priorities…

Tuesday, October 28th, 2008

I used to be a school band teacher before I got into retail sales.  I remember once a few years ago, I had just started a new job at a school in Minnesota.  We were outside practicing parade marching when all of the sudden, I heard a loud scream and a noise coming from the back of the band.

I rushed over to see what was wrong.  One of my tuba players had dropped his tuba on the concrete.  I asked what happened.  He said a bee was either chasing him or stung him (I can’t remember for sure)  I asked him if he was all right.  He seemed nervous and said yes.  I asked him if he was allergic to bees and he said no.  I made sure that everything was all right with him, and then he picked up his tuba and we got back to practice.

Not once did I yell at him for dropping the tuba on the concrete.  I wasn’t even upset about it.  My concern was for him and his safety.

Now, I realize that to some, a bee sting is no big deal.  Some might think that I would have been livid about him dropping a $3000 tuba on the concrete.  MANY of the kids were shocked at my response to not even address the dropping of the tuba.  Frankly, I wasn’t concerned at all.

You see, tubas can be fixed.  But if a student under my care is hurt, I am very concerned.

I had a parent of a different student come into my office several days later and comment to me that her daughter was very impressed by my response to the tuba player.  She said that other teachers would have yelled at the student for possibly damaging the tuba.  My response to her was simple.

“People are more important than things.”

As I have said before, I work for a cellular telephone company called Alltel.  I and my fiancee both own Blackberries.  I also use an HTC Touch phone for my work phone.  One of the dangers with having a Blackberry is that it is SO addicting.  It really IS an all-in-one device.  From it, I can send and receive email, text and picture messages, instant message people all over the world (I regularly chat with my chess-playing buddy Kenny from Scotland and have just recently acquired a Blackberry buddy in London named Peter).  I can get maps from google, play chess right on the phone with Kenny, google various key words to find information, etc. 

The problem that I have with the Blackberry is control.  Who is in control?  Me, or the Blackberry?  I constantly have to be careful to prioritize my time and attention, as I am easily distracted due to my ADD.  There are times where I have to silence my Blackberry (like when I am in church) so as not to be distracted or be a distraction to others.

This leads me to my main point here.  Like I said in the tuba player story, people are more important than things.  Part of being a successful person in life is being in control of yourself.  If you don’t take an active role in that, you will find that you will give up that control to others by default.  Be ever mindful of this fact.  When a loved one is trying to get your attention and you are buried in your Blackberry, your TV, your computer, or whatever else it is that has your attention, you need to make a choice.  Are you going to choose the person, or the thing? 

I don’t think there are many, if any, people who wish they had spent more time at work rather than being with their family.  But there are PLENTY of people who regret spending too much time at work and not enough time with their family.

Success in life is not so much defined by what you have, but what you DO with what you have, and with WHOM you do it with.  If I had a million dollars but could not spend time with my family, I would not see myself as successful. 

So the next time you are paying more attention to THINGS rather than the people around you, remember this successful formula:

People are more important than things.

More another time,

Tim Jensen

Word Count: 733

Body Language, Part 2

Wednesday, October 22nd, 2008

At the time I am writing this, I am watching game 1 of the 2008 World Series.  Earlier this evening, I had the game on and was talking to my fiancee, and muted the volume of the TV so I could focus my attention on her.  After our conversation, she went downstairs and I stayed to watch the game, but I was also poking around the internet, so I kept the TV muted.

At one point, I looked up at the TV and saw that the game was still going on.  I was watching the game but not listening to it, because I still have it muted even as I write this. 

Watching the TV with it muted reminded me of some body language study you can do to practice your skills at reading the body language of others.

Have you ever been in a public place and just watched people from a distance?   Watched their interactions, their gestures, their stance and so on?  Have you ever watched TV with the sound muted and tried to figure out what is going on?  Or have you watched the TV evening news with the sound muted?

Studying people’s body language is CRUCIAL to your ability to influence and persuade other people.  If you cannot, with a reasonable degree of accuracy, discern what others are telling you non-verbally, you will have difficulty with your ability to really understand what the other person is thinking. 

For example, consider the following scene:

You are in a public place and see two people, one woman and one man, off in the distance.  They are standing and facing each other while talking.  Suddenly, the woman’s posture changes, with her hands moving to her hips.  At this point, she appears to be tensing up in her face and speaking at a very rapid rate.  The man moves one of his hands to the back of his neck and appears to be rubbing it.  He moves it to his forehead and rubs that.  Then he begins to respond to her verbally with his hands moving in the air while she moves her hands from her hips to crossing her arms in front of her.  One foot is pointed towards him while the other foot is pointed 90 degrees apart from the other foot.  She backs up a step and pulls her head and chest away from him while he seems to move in closer to her.  She also starts nervously playing with her necklace and actually takes a step back from him.  Then he confidently steps towards her as she turns her body away from him, but keeps her head in his direction.

You can just imagine what is going on in this discussion.  Perhaps she begins the conversation by confronting him on some issue, and it makes him uncomfortable.  She says something that triggers his anger and he lashes back and makes her suddenly nervous.  He sees this, and persues the issue further, which makes her want to turn away and leave, but she feels an obligation to continue listening to him.  All of these things and probably much more was easily discerned because we all have a basic knowledge of the body language of others.

There are also several subtle things that you can pick up if you watch for them.  Next time, I will share with you what I have learned is the best area of a person to watch when trying to discern what the other person it really thinking.  It may indeed surprise you.

More another time,

Tim

Word Count: 593

The power of FREE!

Wednesday, July 16th, 2008

Does this sound familiar?

  • You use a keychain that has the name of a business
  • You wear a tee shirt that advertises a business or some organization
  • You go to a convention and collect a bunch of stuff from the vendors
  • You buy a product because it is sold as “Buy one, get one free” even though you don’t need the free one

How about this?  What is the common idea here?

  • If you are one of the first 500 callers, you will also receive…..
  • And in our deluxe package, you get unlimited….
  • And that’s our gift to you if you call now…..
  • Unlimited cable, internet, and telephone for one low price….

It throws our decision-making ability out the window.

It makes us greedy.

It’s the word FREE!

And not just FREE!  ABSOLUTELY FREE!

Let me ask you…how many gifts have you received that you PAID for?  None?  If so, then why do marketers call it a FREE gift?  Because there is something about that word FREE that just makes us lose all ability to reason properly.

I have been reading Predictably Irrational for the past week, and I am absolutely FASCINATED by what the author, Dan Ariely, has to say.  His basic premise is that we as humans make some very irrational decisions and can behave very irrationally, and that sometimes it is very predictable.

One experiment he talks about was when he set up a table with a PhD student and a university professor at a large public building and offered 2 types of chocolates – Lindt truffles and Hershey’s Kisses.  They sold the truffles at $.15 a piece and the Kisses at $.01 a piece with a limit of 1 per person.  The Lindt truffles, from the way he describes it, are quite an excellent little chocolate.  The customers did not see the offerings and prices until they approached the table.  What they found was that 73 percent of the customers bought the $.15 truffle and 27 percent bought the $.01 Kiss.  On another day, they lowered each item by $.01.  The truffle became $.14 and the Kiss became FREE!  Did they have the same results?  Nope!  Now the FREE! item was given out 69 percent of the time while only 31 percent paid the $.14 for the truffle.  Other experiments tried different price points, with similar results.  They tried raising the price of the truffle to $.27, then $.26 and finally $.25 while pricing the Kisses at $.02, then $.01 and finally FREE!  They sold more truffles when the prices were $.27 vs. $.02 and $.26 vs $.01, but when the truffles were $.25 and the Kisses were FREE!, the Kisses overwhelmingly did better than the truffles.

Ariely details other examples of the power of FREE! (by the way, in this chapter, he consistently capitalizes the word FREE! and always adds the exclamation mark).  It is almost as though FREE! is in a category by itself.  We seem to lose all reason when there is an opportunity for FREE!  We will take a FREE! promotional tee shirt even though we would never use it.  We will go to a convention and collect a bunch of free samples, then go home and throw them all away.  My fiancee’ likes to recycle church bulletins at the end of each service.  “Why take it with us just so we can throw it away when we get home?” she asks me.  Needless to say, I have started to change some of my habits about collecting souveniers and other FREE! stuff when I go places. 

From a marketing and sales standpoint, this is obviously a powerful psychological trigger to getting more sales.  Always offer FREE! stuff to your customers.  But from an influence and persuasion standpoint, this is one of those things that you need to know about so that you don’t allow people to use the reciprocation principle on you.  Taking the FREE! sample gives us a powerful feeling like we need to return the favor, even though we are not required to do so.  Upgrading to a large drink so that you can get the plastic cup instead of the paper cup is a profit builder for businesses.  I am sure you could think of many other instances where FREE! was used on you to manipulate you into feeling obligated to “return the favor”. 

FREE! is a powerful little word.  Proceed with caution….

More next time,

Tim

Word Count: 719

That’s Interesting…..

Sunday, January 27th, 2008

Part of being able to influence and persuade others has to do with getting people to like you.  Isn’t it true that it is EXTREMELY difficult to persuade someone when they don’t like you?  Of course!

So the question becomes…how do you get others to like you?  Sounds like a simple thing, right?  And yet, there are MANY people out there who are not likable.  There are a number of ways to get others to like you.  Here is one of them….

In order to have influence on others, you need to get them to like you by taking an interest in others.  What is the NUMBER ONE thing that people think about during their day?  They think about THEMSELVES!  We as humans think about ourselves more than any other topic.  And that is not necessarily a bad thing.  If we don’t think about ourselves, we won’t take care of ourselves.  It is the natural order of things. 

So when we take an interest in the other person, when we get them to talk about themselves.  Take a genuine interest in the other person.  Learn as much as you can about the other person, regardless of how you feel about them.  You will be much more likeable to them if you do this.  Why?  Because when you get the other person to talk about themself, they are discussing their favorite topic.  They can’t help but NOT like you.  You have taken an INTEREST in them.  Don’t YOU like people who are genuniely interested in you?  You can’t HELP but like that other person.

My ex-wife is a master at this.  I am always amazed at how good she is at this.  When I see her talk with others, she seems to be able to get the other person to talk about themselves while at the same time, she doesn’t talk about herself at all, or very little.  She has been this way as long as I have known her since 1985.  She was actually where I learned this skill.  Even now, when we talk, I am amazed because she gets me talking about myself before I realize what is going on.  I still don’t know how she does it, either.  And the funny thing is…..I use this technique every day at work and I recognize it when it is used on me!  And yet, for some reason, whenever I talk with her, she STILL, to this day, gets me to talk about myself while NOT talking about herself.  Even when I make a concerted effort to make sure I ask about her and try to listen and ask more, she is STILL able to turn the conversation back to me and gets me to talk about myself.  Truly amazing!

I asked her last week, while we were talking on the phone, why she does this.  Her honest answer was, “Well, really, I just don’t think that my life is very interesting to other people and I assume that they really aren’t interested in it.”  Well….NOW I know her secret!  LOL.  And, quite honestly, I know that she is very well liked by the people she surrounds herself with.  I know that this is not a coincidence.

I really think that is a very humble answer.  This business of influence and persuasion depends on developing an attitude of genuine interest in the other person.  Being genuinely interested in others requires humility.  We need to check our ego at the door and leave “me” out of the conversation.  Realisitically, you will have much more influence on others by LISTENING to others.  By taking an interest in them.  A GENUINE interest.  Keep that in mind.

I’ll discuss other ways to get others to like you in other posts.

More another time,

Tim

Word Count: 643

Persuading Others To Do What You Want Them To Do…

Tuesday, October 23rd, 2007

Imagine for a minute that you are going fishing.  You grab your fishing gear, your tackle box, and a box that says “bait” that you put together.  You get your boat ready, hook it up to your vehicle, and head off with whomever you are going fishing with.

You arrive at your destination, put your boat in the water, put your fishing gear, your tackle box, and your box that says “bait” into the boat.  You make sure that everyone has life preservers, and set out on your fishing activities.

You get your boat to the spot that you feel will allow you to catch the most fish.  You drop anchor, and prepare your rod and reel for catching your first fish.  You have your nets ready once you have reeled them in.  You have everything ready to start, and open up the box that says “bait”.  You pull out the contents of that box, and your fishing partner asks you a very relavent question….

“Why are there chocolate bars in the bait box?”

You answer him, “Bait is used to attract.  I like chocolate, so I figured that chocolate would be good bait for us to use.”

“You dummy” says your partner.  “We aren’t here to catch YOU!  We are here to catch FISH!  Fish don’t eat chocolate!  They eat WORMS!  How are you going to catch fish if you can’t attract them?  You have to have bait that the FISH will like, not bait that YOU will like!”

Kind of a ridiculous story, don’t you think?

And yet, it has a very good parallel in the area of influence and persuasion.  Dale Carnegie once wrote in his book, “How to Win Friends and Influence People” that “There is only one way under high heaven to get anyone to do anything…and that is by making the other person want to do it.”  (See Chapter 2 of his book)

There are many ways to do this; some legal and some not.  You could use a weapon to get a person to “want” to do something, but that is not legal.  You can get an employee to want to do something by threatening to fire them if they don’t do what you want.  But these ways are what is called “extrinsic” ways of persuasion.  In other words, an outside influence “makes” you do it under a threat.  What would be better would be what is called “intrinsic” motivation.  That is, motivation that comes from within a person.  It is something that THEY want to do rather than something that someone else wants them to do.

On the same page, Dale Carnegie had this to say, “The only way I can get you to do anything is by giving you what you want.” 

That is a win-win situation.  You get what you want, and I get what I want.  Pretty simple, right?  So how do you know what people want?

The human race as a group have common wants.  John Dewey once said that the most important want in a person’s life is “the desire to be important.”  Other common wants of people include:

  1. Health and the preservation of life
  2. Food
  3. Sleep
  4. Money and the things that money will buy
  5. Life in the hereafter
  6. Sexual gratification
  7. The well-being of our children
  8. A feeling of importance

All of these wants are usually taken care of…all except one.  7 of them are routinely satisfied, but one is consistently NOT satisfied.  That is what John Dewey called “The desire to be important.”

Let’s face it.  Everyone likes a sincere compliment.  Everyone likes to be appreciated.  People will go out of their way for others and will be satisfied with a sincere and genuine “Thank You.”  My Pastor, David Wiersbe, makes a point of this after every church service.  Everyone that participates in the Sunday morning worship service, whether it be reading Scripture, leading music, playing the piano or organ, or leading a prayer, Dave sends them a thank you note in the mail.  When I would lead music in church, I knew that sometime that week, there would be a thank you note in my post office box.  Even though I read his book that I linked above before I experienced these notes in my mailbox, it still made me feel appreciated when I received one.

The way that you get your feeling of importance reveals your character.  It determines who you are.  Conversely, who you are will also determine how you get your feeling of importance met.  The two work hand in hand.  People will do mighty things to have their name etched in stone, or have a building or a city named after them. 

Some people will do the opposite to receive their feeling of importance.  John Dillinger took pride in being public enemy number one.  Right after the 2006 election, people started to declare themselves candidates for President of the United States!  States moved up their Presidential Primary Elections so that their state could have an influence on who is nominated.  Why?  In part, to feel important…significant.

So here is a pretty simple formula to getting people to do what you want them to do – make that person or group feel important.  Be sincere.  Remember, people have VERY STRONG BS detectors, so don’t give a phoney compliment.  They will see through that.  Make others feel important and significant.  Appreciate them.  Thank them.  As long as you are sincere, specific, and telling the truth, you stand a MUCH better chance of getting others to do what you want them to do.

More another time,

Tim

Word Count: 940